Apparently 18-3943 BLUE IRIS was selected by Pantone recently as the colour of the year for 2008. The reasoning behind the choice was "Combining the stable and calming aspects of blue with the mystical and spiritual qualities of purple, Blue Iris satisfies the need for reassurance in a complex world, while adding a hint of mystery and excitement."

From a color forecasting perspective, we have chosen PANTONE 18-3943 Blue Iris as the color of the year, as it best represents color direction in 2008 for fashion, cosmetics and home products.

As a reflection of the times, Blue Iris brings together the dependable aspect of blue, underscored by a strong, soul-searching purple cast. Emotionally, it is anchoring and meditative with a touch of magic. Look for it artfully combined with deeper plums, red-browns, yellow-greens, grapes and grays."

Don't really know if I can get excited by a dull blue colour but who can argue really with a statement like that.

Pantone Selects Color of the Year for 2008: PANTONE® 18-3943 BLUE IRIS